Search Engine Optimization 2006 Tutorial Video

Details

This Search Engine Optimization tutorial offers users an cost effective way to master this application it days. Presented using narrated QuickTime videos that work on both PC and Mac platforms. This training CD uses practical examples and easy to follow step by step instructions to convey knowledge and accelerate the learning process, users of this training product will benefit from a degree of clarity and retention that other forms of training fail to match. Most of the tutorials are suitable for beginner to intermediate users.
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Search Engine Optimization Video Training

Contents

All the topics covered by this Search Engine Optimization Training CD are listed below. The blue links are FREE Demos. Suitable for use on PC or MAC.

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QuicktimeInformation on the free demos.
So you can sample the high quality of this training product we have made available the first free chapters for free. On the purchased product the entire listing below is included. Please note the sound and video quality of the free demos has been compressed for faster internet delivery, the audio and video on the purchased CDs is much higher. In order to play the free demos Apple QuickTime 7 or above is needed if required

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Course Intro

 Course Intro Demo
 What Is Covered In This course Demo
 Why Search Engines Are Important Demo
 Limitations of SE Optimization Demo

How Search Engines Work

 Survey of the Search Engine Landscape Demo
 Search Engine Terms Defined Demo
 Optimization Vs Advertising Demo
 Crawler-based Search Engines Demo
 How Crawler-based Search Engines Work Demo
 Web Directories Demo
 Pay Per Click Systems Demo
 How Engines Rank Web Pages pt.1 Demo
 How Engines Rank Web Pages pt. 2 Demo
 The Importance of Off-Page Factors Demo

Checking the Current Status of Your Sites

 Google and The Google Tool Bar Demo
 Checking Your Pages in Google Demo
 Checking Your Pages in Yahoo Demo
 Checking MSN and the Others Demo
 Making Frames More SE Friendly Demo
 Setting Page Titles and Descriptions Demo
 Checking Page Links and Content Demo
 How to Make Your Content Easy to Index Demo


If you purchase the CD all the contents listed below are also included.

Choosing Target Keywords

 Keyword Research
 More Keyword Research
 Keyword Phrases Vs Single Words
 Analyzing the Competition for Keywords
 Identifying Your Money Keywords
 Make Keywords Specific and Descriptive
 Keyword Tools: Wordtracker
 Other Keyword Tools

How Domain Names Effect SE Placement

 How Domain Names Affect SE Placement
 Choosing Effective Names
 Registering Domain Names
 Using Multiple Domain Names
 Setting Up Multiple Domain Names

Designing Web Pages That Search Engines Like

 Creating Crawler-friendly Sites
 Placing Keywords: Page Titles
 Placing Keywords: Meta Descriptons
 Placing Keywords: Meta Keywords
 Placing Keywords: Headings
 Placing Keywords: Body Text
 Benefits of Using CSS
 Working with Images
 Additional Page Construction Tips
 Robot.txt Files
 Outgoing Links
 Common Page Content Mistakes
 Fixing Invisible Navigation Systems

Link Building

 Why Links are Importnt
 Link Basics
 Building Natural Link Structures
 Reciprocal Links
 Using Google PageRank
 Tips for Identifying Other Links
 Tips on Writing Link Requests
 Getting Links from Directories
 Links that Can Work Against You
 Strategies for Improving Your Links

Advanced Link Building Techniques

 Provide Valuable Content
 Syndicating Your Content
 Article Directories
 Blogs
 Content Subscriptions Using RSS Feeds

Paying for Traffic

 Why Pay for Traffic?
 Pay-Per-Click (PPC) Programs
 A Survey of PPC Programs
 Google AdWords and AddSense
 Improving AdWords Rankings
 Yahoo Search Marketing
 Planning Your Yahoo Ad Campaign
 Planning Your Bid Strategies
 Determining Your Max Bids
 Yahoo Search Marketing Reports
 Tracking Your Ads
 Importance of Internet Advertising

Google

 Google Specs and Overview
 Google Site Organization
 Google Page Construction Tips
 Google Link Strategies
 Avoiding The Google Sandbox Effect

Yahoo

 Yahoo Specs and Overview
 Yahoo Site Organization
 Yahoo Page Construction Tips

MSN Search

 MSN Search Specs and Overview
 MSN Search Site Organization
 MSN Search Optimization Techniques
 MSN Search Linking Strategies
 Optimization Tips from MSN

Ask Jeeves

 Ask Jeeves Specs and Overview
 Technical and Editorial Requirements
 Additional Requirements and Design Tips

Web Directories

 Directories Vs Search Engines
 The Yahoo Directory
 Submitting Sites to the Yahoo Directory
 The Open Directory Project (ODP)
 Submitting a Site to the ODP
 Tips for Getting Listed in ODP

Getting Hi-Tech Pages Indexed

 Frame Pages
 Flash
 Optimizing Flash Content for Google
 Avoiding Problematic Flash Content
 Dynamically Generated Pages

Search Engine Optimization Tools

 Information Sources
 SEO Web Sites
 Wordtracker
 SE Rank Monitors
 Keyword Density Analyzers
 Link Optimizers-Optilink

Final Thoughts

 Course Wrap-up
 Disclaimer

Credits

 About Your Author

Search Engine Optimization Tutorial Video Information

Product Title: Search Engine Optimization
Trainer: James Gonzalez
Other Training courses by this author
Movie Details: 111 Lessons- Video run time: 7 Hours
Price North America $99.95
Price for Europen Sales £63.96 ( + Vat )
Delivery: 3 working days ( UK / USA and Canada )
Suitable for: Win 95, 98, 2000, NT, XP, Mac OS, OSX

801 In Stock

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Benefits of this training method
  • Unique accelerated learning, master Search Engine Optimization in days.
  • All training courses are taught by leading experts
  • Highly informative with an unmatched level of retention
  • Easy to follow step-by-step instructions
  • Ideal for single of multi users,
  • Users control the pace of the training, lessons can be stopped, rewound or fast-forwarded at any time.
  • More cost effective than a classroom training course, learn when it suits you.

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