Search Engine Optimization Tutorial Video

Details

This Search Engines tutorial offers users an cost effective way to master this application it days. Presented using narrated QuickTime videos that work on both PC and Mac platforms. This training CD uses practical examples and easy to follow step by step instructions to convey knowledge and accelerate the learning process, users of this training product will benefit from a degree of clarity and retention that other forms of training fail to match. Most of the tutorials are suitable for beginner to intermediate users.
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Search Engines Video Training

Contents

All the topics covered by this Search Engines Training CD are listed below. The blue links are FREE Demos. Suitable for use on PC or MAC.

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Information on the free demos.
So you can sample the high quality of this training product we have made available the first free chapters for free. On the purchased product the entire listing below is included. Please note the sound and video quality of the free demos has been compressed for faster internet delivery, the audio and video on the purchased CDs is much higher. In order to play the free demos Apple QuickTime 7 or above is needed if required

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Course Intro
Course Intro Demo
Course Overview Demo
Importance of Search Engines Demo
Limitations of Optimization Demo

Introduction To Search Engines
The Search Engines Landscape Demo
Crawler Based Search Engines Demo
Human Powered & Pay Per Click Systems Demo
Hybrid Search Sites Demo
How Crawler Based Search Engines Work Demo
How Search Engines Rank Web Pages Pt.1 Demo
How Search Engines Rank Web Pages Pt.2 Demo
The Most Popular Search Sites Demo
Survey of the Most Popular Search Sites Demo
Overture/Google Adwords & Others Demo
Search Systems You NEED to Work With Demo

Checking Your Sites Current Status
Google & the Google Toolbar Demo
Yahoo & the Others Demo
Fixing Frames Demo
Page Titles & Page Descriptions Demo
Page Links & Page Content Demo

If you purchase the CD all the contents listed below are also included.

How Domain Names Effect Placement
Overview
Choosing Effective Names
Registering Domain Names
Using Multiple Domain Names
Set Up & Link Multiple Domain Names

Choosing Target Keywords
Keyword Research
Keyword Phrases vs. Single Words
Analyzing the Competition for Keywords
Refining Your Keywords
Wordtracker
Other Tools to Aid in Keyword Work
Keyword Placement

Designing Search Engine Friendly Pages
Titles
Meta Description Tags
Meta Keyword Tags
Page Content: Headings
Page Graphics & ALT Tags
Text Content
Strategies Designing Your Page Content
Links
Site Map Pages
Common Page Content Mistakes
Invisible Navigation Systems

Link Popularity/Page Importance & Reputation
Importance of Links
Link Popularity
Page Reputation
Page Importance
Strategies for Getting Good Links Pt.1
Strategies for Getting Good Links Pt.2
Links that can Work Against You
Guide for Improving Links

Optimization Tricks
Keyword Spamming
Invisible Text
Images
Redirect Pages
Comments/Bait & Switch
Cloaking
Information Pages
Hidden Links

Specific Strategies
Google
Google Page Construction Tips
Yahoo
Yahoo/Overture Site Match Xchange
Overture
Overture Listing Choices
AskJeeves/Teoma
Open Directory Project (ODP)
Tips for getting listed in the ODP
MSN
Looksmart
LookSmart Optimization Tips

Getting Hi Tech Pages Indexed
Frame pages
Flash Pt.1
Flash Pt.2
Dynamically Generated Pages

Registering Your Sites
Essentials of Getting Your Site Listed
Recommended Submission Order
Submitting to Google
Submitting to Yahoo Search Engine
Submitting to Directories
Submitting to Yahoo Directory
Submitting to ODP Directory
Submitting to AskJeeves
Submitting to LookSmart

Search Engine Optimization Tools
Optimization Resources: Search Sites
Optimization Resources: Web Sites
Wordtracker
Tools for Checking Site Rankings
Keyword Density Analyzers
Link Optimizers Optilink

Disclaimer
Disclaimer

Credits
About This Author

Search Engines Tutorial Video Information

Product Title:	Search Engines
Trainer:	James Gonzalez Other Training courses by this author
Movie Details:	88 Lessons- Video run time: 7 Hours
Price North America	$99.95
Price for Europen Sales	£71.95 ( + Vat )
Delivery:	3 working days ( UK / USA and Canada )
Suitable for:	Win 95, 98, 2000, NT, XP, Mac OS, OSX

131 In Stock

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• Unique accelerated learning, master Search Engines in days.
• All training courses are taught by leading experts
• Highly informative with an unmatched level of retention
• Easy to follow step-by-step instructions
• Ideal for single of multi users,
  
• Users control the pace of the training, lessons can be stopped, rewound or fast-forwarded at any time.
• More cost effective than a classroom training course, learn when it suits you.

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